FOOD FOR YOUR WHOLE LIFE

TOWER DISPLAY CONCEPTS

 

 









 

 

CONCEPT #1

LOGO MOTIF

Description:

Colors and graphic elements from the logo woven into an animated backdrop. Silhouettes and circular arrow animate off and on creating a mosaic pattern that ties into event branding.

Hero Whole Food elements (walnuts, pears, blueberries etc) animate onscreen accompanied by Whole Food health facts.

Benefits:

Elegant looping backdrop calls out logo elements and ties event branding into unified experience.

 

 

 









 

 

CONCEPT #2

SHEL SILVERSTEIN INSPIRED

Description:

Gentle line drawn animation against white backdrop in the vein of Shel Silverstein's "The Giving Tree."

Black and white animated people perform athletic feats with color photos of Hero Whole Foods. For example man performs presses with walnut barbell. Girl rides bike whose tires are giant blueberries.

Fun health facts accompany the animation.

Benefits:

Whimsical animation evocative of a classic children's book that touches on themes of sustainability and diet.

 





 

 

CONCEPT #3

MACRO FOOTAGE

Description:

Gorgeous macro footage closeup cinematography brings Whole Foods to life. Uber close up camera roves gently over blueberries, walnuts, pears etc.

We see these Whole Foods up close and personal. Shallow depth of field lets us see every nook and cranny of a blueberry, or a walnut. Shot on high resolution RED camera.

Accompanied by health facts corresponding to the Whole Food highlighted.

Benefits:

Beautiful macro lens cinematography highlights whole foods in moving pictures that are lyrical, elegant and on message.